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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY

Great team, great experience. As a first-time home buyer, their guidance and expertise made the process seamless!

— John L.

WHAT OUR CLIENTS SAY

I worked with Jeff on two purchases and one sale. He is extremely knowledgeable on the neighborhoods that he covers and I felt comfortable making decisions based on his guidance. He is a very good broker.

— Curtis H.

WHAT OUR CLIENTS SAY

Jeff and his team are the best. As a developer who has bought and sold multiple properties with Jeff since 2009, I can honestly say that his attention to detail and work ethic is as good as it gets. I highly recommend them.

— Zaynah S.

WHAT OUR CLIENTS SAY

Jeff and his team were amazing throughout the entire process of selling our home. We appreciated his strategic listing approach, as well as how responsive and organized the entire team was at every step. We would highly recommend Jeff, Marissa, and the rest of the team.

— Katie G.

WHAT OUR CLIENTS SAY

Jeff and his group are consummate professionals. From the moment I worked with his team, they were buttoned up, detail-oriented, and very communicative. Their marketing is fantastic. I also appreciated Jeff's regular feedback and market updates. Not to mention that my house sold within a month. I highly recommend The Lowe Group!

— Marianne B.

WHAT OUR CLIENTS SAY

Jeff and his team were great. They took a stressful situation and certainly made it less stressful. Jeff was honest, forthright, and trustworthy. After going with another broker for 6 months with nothing, Jeff came in appropriately managed our expectations, and sold our house. I highly recommend The Lowe Group and would continue to go back to them for all my real estate needs.

— Sean K.

WHAT OUR CLIENTS SAY

Jeff helped my husband and I purchase a two-flat, sell a two-flat, and sell a condo. On the sales side, he set our expectations appropriately, marketed the properties very well, generated a lot of traffic to showings, and delivered very good results. When he was my buyer's agent, he knew the properties better than the brokers who listed the property. I recommend Jeff and his team to all my friends and fa...

— Anne D.

WHAT OUR CLIENTS SAY

Jeff Lowe provided my wife and me with excellent advice and recommendations while we were in the process of selling our house in Lincoln Park. He provided us with an extensive and comprehensive market analysis of comparable properties in our neighborhood, which enabled us to determine the correct price to sell our house. We would recommend Jeff and his team to anyone interested in buying or selling resid...

— John M.

WHAT OUR CLIENTS SAY

Jeff is a fantastic broker. We worked with him for the past few years as we were looking for a new home. He is extremely knowledgeable in the market. He really understood our needs and was very focused on finding a house that fit our style and interests. Jeff worked really hard for us and managed the process extremely well. We have recommended Jeff to other friends who have bought and sold homes with him...

— Iris D.

WHAT OUR CLIENTS SAY

Jeff Lowe and his team did an outstanding job selling our property. Jeff's knowledge of the market, sales plan, and execution gave us an outstanding result with limited time on the market before going under contract. Jeff's engagement and exemplary stewardship continued throughout the contract negotiation, inspections, and ultimately close. My wife and I felt informed and supported throughout the process...

— Mercedes C.

WHAT OUR CLIENTS SAY

Jeff is great. He knows everything about the city neighborhoods (particularly LP, LV, and OT). We'd be interested in one house here or another there, and he'd immediately say things like, "That backs up to a bar; it's best to steer clear" or "Great street with a park at the end." He really knows his stuff. We put in our first bid on Mother's Day. He took time to discuss the offer, and negotiation and wal...

— Megan W.

WHAT OUR CLIENTS SAY

Jeff helped our best friends sell their townhouse and buy a house and loved their experience. So when we decided we wanted to move, we contacted Jeff. My wife and I have owned and lived in several houses in CA, MI, and IL, and Jeff is the best real estate agent we've used. Not only did he sell our condo in 4 days (and got us more than our asking price!), but he helped us quickly find our dream home. Thro...

— Andy J.

WHAT OUR CLIENTS SAY

When my tenants told me that they would not be renewing the lease on my condo, I knew that the time had come to sell. I had met Jeff during a previous house cycle and had watched his presence (and success!) grow over the years and knew that I wanted to draw upon his services to help sell my property. And what a great decision that proved to be! We met at my condo to look over the property and Jeff quickl...

— Buyer

WHAT OUR CLIENTS SAY

Jen at the Lowe Group is fantastic! We worked with Jen, who works on Jeff's team, on the purchase of our condo about two years ago and more recently on the sale of that condo and the purchase of a single-family home, and could not be happier! Jen is such a warm, thoughtful person and works incredibly hard to ensure that her clients are happy. She was also great at providing us guidance during the negotia...

— Katharine H.

WHAT OUR CLIENTS SAY

I was referred to the Lowe Group by a fellow co-worker who recently used them to sell a home in Chicago. We did interview a few agents to ensure we chose the right one to work with in selling our condo. Throughout the interview process, Jeff and Jen definitely stood out well ahead of the others. Although we had tenants in the property and lived out of state, Jeff and Jen did not hesitate to take on the l...

— Jon W.

WHAT OUR CLIENTS SAY

My experience with Jeff Lowe and his team was stellar. I did extensive research and interviewing to find the right agent to list my property, and am the first to admit that I am not an easy person to please and tend to be very wary of real estate agents. Jeff exceeded any and all expectations. I have had less than optimal experiences in the past when selling and buying properties in Chicago, St. Louis, a...

— Claire H.

WHAT OUR CLIENTS SAY

I first met Katie Rienbolt when I was looking for a rental unit when the unit I had just moved into had a mold infestation, so I needed to move ASAP. I got in touch with Katie and she was on it, taking me to see a bunch of apartments and found me the perfect gem within a couple days time in Lincoln Park. A few years later I was ready to buy a condo and Katie was the person I called. She took me through ...

— Shereen M.

WHAT OUR CLIENTS SAY

Jeff and Katie R. at The Lowe Group were phenomenal to work with throughout our buying and selling process. Their experience and expertise of the market was evident and ensured all of your questions were answered in a timely manner. We highly recommend considering them for your next home purchase or sale.

— Donny N.

WHAT OUR CLIENTS SAY

Katie Rienbolt has helped my wife and I through 2 purchases and 1 sale. She is amazing. She found us 2 off-market listings that we loved (and bought). She sold our condo in 1 day for 10% over our asking price. We highly recommend her and will hire her for any future real estate transactions.

— Gavin P.

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